Hi. Joe Dowdell here.
I’m sure that you’ve notice that making it as a successful personal trainer has been getting harder and harder. When I started out over 17 years ago, crappy trainers were cleaning up in NYC, charging exorbitant rates just to count reps (like you need to pay someone 100 bucks an hour to count to 10 while you curl a dumbbell).
Fast forward to 2011.
Things are much different. All those lousy trainers are out of business and it’s even hard for good trainers to stay in business.
I know because I’ve been doing it for 17+ years in New York City, arguably the most competitive, high pressure, high risk environment there is. And at my gym, Peak Performance, we have over 50 trainers that I mentor and oversee who also have thriving one-on-one personal training businesses.
Why? Because my focus has always been on RESULTS! Year after year, I have continued to invest in my education so that I could get my clients the best results. I knew that if I could get my clients better results faster than the trainer down the block, I’d always have clients seeking out my services. So I’ve made learning, studying, and finding people to mentor me have always been a top priority in my career…
My Facility – Peak Performance
Sport & Fitness Center  Peak Performance Sports & Fitness Center. Located in a 10,000 square foot loft on 54 West 21st Street in Flat Iron/Chelsea District of Manhattan. It serves as the training grounds for silver screen celebrities, top level Olympic and professional athletes, and NYC elite. Peak Performance is regularly used for certifications and continuing education seminars. It provides the perfect environment for lecture style and hands on learning. |
For instance, I once found myself stuck at a conference for an extra day due to a flight issue (not surprising) so I paid a PhD in Exercise Physiology 500 bucks to sit in the hotel lobby and teach me everything he could about energy systems training in 8 hours. Not only did I take all of that information and apply it to my clients, but I taught my trainers how to effectively apply it to their clients as well. Basically, over the past 17 years, I’ve created and optimized a system of training that guarantees results.
A system that has allowed me to thrive as a one-on-one trainer (a profession that is “dead”) in probably the most competitive cut-throat market in the country (maybe the world). This is the same system that has garnered the attention of Gatorade, Nike, LiveStrong, Nissan, Men’s Health, Men’s Fitness, Fitness Magazine, Shape Magazine, Bodybuilding.com causing them to seek me out as a trusted advisor and sponsored trainer.
I want to share this system with you. And regardless if you train people one-one-one, semi-private, athletes, or boot camps. It will work for you. I’ll give you some more specifics in a minute but first let me tell you about my partner in crime – Dr. Mike Roussell.
Dr. Mike or ‘the professor’ as we call him at Peak, has a PhD in nutrition and a bachelor’s degree in biochemistry (basically he’s a science nerd). Dr. Mike’s scope of experience in nutrition is unmatched in the industry, servings as a consultant in the food, fitness, supplement, and pharmaceutical industries while also maintaining an elite one-on-one consulting practice. Dr. Mike is a go-to nutritionist for Peak Performance and a regular contributor to Men’s Fitness, Muscle & Fitness, T-Nation, and Livestrong in addition to penning regular columns as the ‘Diet Doctor’ and ‘Macro Manager’ at Shape and Bodybuilding.com respectively.
Back in July, Dr. Mike & I put a 2 day training and nutrition ‘brain dump’ seminar that comprehensively covered how to properly design and execute personalized training and diet program that get results.
Everything was covered from assessment to tempo to metabolic training. From a nutrition standpoint Dr. Mike covered everything from how to instill core nutrition habits and behaviors to fat loss diet progressions to strategic results driven supplementation protocols.
I know I’m bias… but the seminar was awesome. It was the perfect mix of science, practical application and the attendees loved it! Don’t take my word for it. Here is some feedback we received at and after the event:
Even Sean Hyson, an editor at both Men’s Fitness and Muscle & Fitness Magazines came to the seminar; attended the entire weekend and blogged about his experience at our seminar the very next day. Here are some highlights:
Let’s get real for a moment and take a sneak peak at what lays inside the brand new, out-of-the-box course called:
There are 2 components to the entire system, all compiled and loaded in 15 DVDs and 2 manuals with wall-to-wall information. Each DVD contains highly detailed information broken down for you step by step to walk you through the entire process of working with a client from the minute they walk into the gym to structuring their training sessions to providing them with the customized nutrition information that works for them.
DVD #1: Before the First Rep – Client Goals and Assessments
- The 11 different interview and assessment components that I use with clients.
- The essential components of a health assessment questionnaire (I give you the one we use at Peak Performance)
- The 5 Essential Principles of Training
- The one essential piece of paper work you need to have before working with a client.
- The importance of growing a referral network
- How to use ‘client data forms’ to ensure that you and the client are on the same page regarding rules, policies, and expectations.
DVD #2 (Double Disc): Periodization – Properly Planning the Long and Short Term Aspects of a Training Program
- Some of the things I learned while attending a 3 day semi-private mentorship with the legendary Dr. Mel Stiff (funny side note: I literally slept on his basement floor!)
- The 3, 4, 6 and 8 week periodization charts that we use at Peak Performance.
- How, When, and Why to use General Physical Preparation, Specific Physical Preparation, Specific Training, Competition, and Transition Phases when periodizing your clients training programs.
- The four primary periodization models you must be familiar with as a top level trainer.
- Why 99% of what trainers know about general physical preparation (GPP) is flat out wrong (hint: GPP isn’t a synonym for doing jumping jacks).
- The subtle but major difference between accumulation and intensification when creating specific physical preparation phases for your clients.
- The two programming styles for sequential periodization and when to use them.
- When and why to use undulating periodization… I’ll let you in on a secret, the answer isn’t always J
- The 3 different ways to undulating your periodization and which method is most appropriate for your general population clients.
- Did you know that Westside Barbell and CrossFit both follow the same general form of periodization?
- The residual effects of training different systems and how that impacts should impact your fitness programming.
DVD #3 (Double Disc): Structuring the Training Session – Properly Sequencing the Training
- The 9 aspects of a training session and how to properly sequence them.
- The key aspects of a training session that you should always include and which ones are client/goal specific.
- The exact program design sheets and training logs that we use at Peak Performance.
- The difference between self-myofascial release and stretching – and why you need to know the difference (for your client’s sake!)
- The 7 key components of Joint Mobility
- The 6 reasons why you MUST include a dynamic warm-up prior to every workout.
- How I evolve the dynamic workout overtime to meet clients’ needs
- The single biggest mistake that trainers make with neuromuscular & CNS activation drills which end up hurting their client’s progress.
- The proper place for reactive training in a training session to maximize effect and minimize risk of injury.
- The ideal duration for the strength portion of a training session and why you don’t want to exceed this.
- The 6 different kinds of training splits that I use and how to adjust them to meet your clients’ needs based on goals and training abilities.
- The huge mistake that most trainers make by thinking that energy systems training is just another phase to describe fat loss intervals.
- A simple chart showing you how to manipulate the use of the rate of perceived exertion with your clients to achieve specific training goals.
- The key difference between power and capacity and to easily blend their development to cater to your client’s specific needs and goals.
- There are 6 specific classifications of energy system training along the continuum and how to effectively program for each.
- Why it is stupid when trainers write off static stretching and how to properly use it to accelerate results
- My 17 different strategies for accelerating recovery and regeneration
DVD #4 (Double Disc): Training the Different Strength Qualities – What They Do and How to Program Them
- My simple tricks for intelligently and effectively blending and transitioning between accumulation and intensification based strength training.
- My instant training expert cheat sheets that give you the specific number of sets, reps, exercises, tempo, and time under tension protocols for maximizing each of the 9 strength qualities (These are game changers for most trainers. Plus, when you combine this information with the exercise database that I’ve supplied, you can whip off training programs faster than the commercial breaks during your favorite sitcoms).
- The 3 different types of strength endurance and when to use each of them.
- How to target the two different types of muscular hypertrophy for accelerated muscle growth.
- When to target functional hypertrophy with your clients and how to quickly modify it to change the emphasis from intensification to accumulation.
- How to change the rest periods of your training programs to target different strength qualities depending on whether you are doing paired sets or straight sets with your client.
- The importance between speed-strength and strength-speed and when to use each of them.
DVD #5 Acute Training Variables – How to micro-manipulate these variables for achieving the desired outcome.
- If the training programs that I design had a secret sauce. It would be the micro-manipulation of acute training variables and I show you exactly how to do it – step by step (with specific examples!)
- The 6 essential program variables that you MUST become adept at manipulating.
- The 4 different kinds of ‘sets’ that I use, their appropriate rep schemes, and essential application times for clients.
- What are the different 5 types of repetition schemes that you can use
- What is tempo and why you need to consider it when programming?
- The keys to manipulating intensity and how to manipulate intensity for specific fitness goals.
- How to decode the misunderstood area of training frequency and how it relates to training goals and client fitness levels and background.
- The real deal on rest periods and why paying attention to them is a MUST when trying to elicit a specific result with clients.
Training Manual and Appendix - It’s a massive 286 pages in all containing every single slide from each presentation, a 650 exercise database organize d by movement pattern (combine this with the training templates and your program design is now as simple as paint by numbers)
DVD #6: 6 Pillars of Nutrition – Setting the Nutrition Foundation
- The 6 keys to a simple and effective nutrition plan.
- The 5 reasons why you should have your client eat more often.
- How to get dietary displacement to work in your client’s favor instead of against it.
- A key and often misunderstood fact about vegetarian diets that will drastically impact your clients approach to eating a plant based diet.
- The single most important change you should make to how you talk to your clients about their diets (this will separate you from EVERYONE else and get them to listen almost instantly).
- The list of 25 Power Foods that you can give to your client right away to get them to eat better
DVD #7 (Double Disc): Stages of Nutrition – Meeting Your Client Where They Are Nutritionally for Guaranteed Success
- The essential strategy of giving nutritional guidance based on your clients habits and not their desired outcome.
- How most clients what to look as good as they can while eating as bad as they can… and how you can make that happen for them!
- What the real goal for your clients diet should be but never is (this is causing them to yo-yo diet).
- The easy to follow 7 step plan for your clients if they don’t know how to start ‘eating healthy.’
- How to easily get your clients to stop drinking their calories to upregulate their weight loss.
- The simple food choice switch that will allow your clients to eat more foods while eating fewer calories.
- How to have your clients use the Eat and Eat Again rule to instantly control your client’s calorie intake.
- When to introduce your client to moving from Barcodes to Bags to improve their health and accelerate their fat loss (and 4 simple examples that they can use right away).
- How to use Stage 4 Surges to accelerate fat loss while maximizing motivation and preventing dieters’ remorse.
DVD#8: Supplement Pyramid – Strategic Supplementation for Maximum Results
- Dr. Mike’s 6 core supplements (and dosages) that ALL of you clients should be taking
- What supplement when taken in relatively small dosages can increase fat burning during interval training.
- The supplement that prevents your body from sensing muscle fatigue while at the same time fighting cellular aging.
- How to use an everyday supplement to increase muscle contractions while reducing fatigue in after just one dose.
- The under the radar supplement that can increase the number of reps your client can do by 53%.
DVD#9: Fat Loss Nutrition – Dietary Adjustments for Continual Weight Loss
- The most common (and disastrous) mistake you can make when putting your client on a very low carbohydrate diet to accelerate weight loss.
- How to put your clients on an effective fat loss diets by just talking to them about food choices (and never mentioning calories or grams of any nutrient!)
- The baseline fat loss diet you should put all your clients on and how to modify it to troubleshoot weight loss roadblocks.
- Two brain dead simple rapid weight loss protocols that any client can follow to peel off an extra 3-4lbs per week.
DVD#10: Eating for Size & Strength – How to Get Your Client to Eat More of the Right Calories for Maximum Growth
- A key source of energy that 99.9% of all trainers miss when it comes to creating a caloric surplus on muscle building diets.
- The key to understanding why hypertrophy is like a light switch and not a thermostat.
- The 3 different calorie progressions you should used depending on your clients body type
- The 2 foods lists you need to give you client in order to maximize muscle growth while minimizing fat gain while on a hypertrophy diet
- How to use the shake matrix to effortlessly boost calorie intake to jumpstart muscle growth.
- The 5 phase specific supplements (and when to introduce them) to use with to accelerate your client’s muscle building goals.
DVD#11: Workout Nutrition – Harness the Power of Nutrient Timing
- Four essential characteristics of workout nutrition (it has nothing to do with protein or carbohydrates).
- The dirty little secrets about not fueling your body post workout and how it is hindering results
- A key dosage factor that most trainers and nutritionists miss regarding BCAAs during workouts.
- How to manipulate ratios of carbohydrates to protein to cater to your clients specific goals/needs.
- The secret of ‘mixing carbohydrates’
- Ridiculously practical and simple workout nutrition for clients with high and low calorie needs
Nutrition Manual and Appendix - It’s also massive, coming in at just over 230 pages. In addition to copies of all Dr. Mike’s slides, the appendix contain 37 new recipes that you can give to your clients for them to mix and match as part of the modular meal plan system that Dr. Mike outlines in DVD X. The appendix also contains cutting edge research summaries on key supplements as well as the “21 Ways to Eat More Vegetables” special report to use with clients in order to show them that eating healthy isn’t just about eating salads.
As a card carrying member of both the National Strength & Conditioning Association, I am all too familiar with the constant need to make sure that I have enough continuing education credits to maintain my status in good standing with these two leading organizations. At Peak Performance, we are big believers in continuing education, hosting educational events for our trainers and area trainers 1-2 times each month. That is why when Dr. Mike and I put this program together I insisted that we get accredited by NSCA in order to provide you with ever important CEUs.
Most of my trainers get CEUs from attending seminars, which is great because you get a lot of CEUs in one shot, but the downside of this is price. Don’t get me wrong, seminars are great (and I attend a lot of them) but they are not always financially efficacious. You have the cost of food, travel, registration, not to mention the lost revenue from not working while you are at the event.
The good news that I have for you is that with the CEUs that we have worked to get approved for you, you get all high CEU benefits of attending a large event without the financial and time commitment downside. No travel costs, no lost revenue costs, you can complete the CEU requirements for our program in the comfort of your own home, taking the brief quizzes tests online when you are ready, and then just print out the certificates when you are done. Simple.
You’re probably wondering how many CEUs you’ll receive… well from the NSCA you’ll receive 2.0 CEUs. That’s right… 2.0. The most CEUs the NSCA gives out in any given category. This is a year’s worth of CEUs!
This is the maximum number of CEUs that the NSCA will give out for a particular program and to our knowledge, the highest number of CEUs that the NSCA has ever given out for a home study program.
The feedback that I have shown you above which we received from attendees has shown you that this program is truly effective and amazing, so I wanted to back it with an equally amazing guarantee.
You can make this type of guarantee only if… you are 100% certain… your product will help trainers get their clients better results. Here is the way the guarantee works: Watch the DVDs, apply what Dr. Mike and I show you to your clients, get the CEUs, and be totally thrilled as you meet your professional continuing education requirements and watch your clients get the fastest results possible across the board.
However, if after 45 days, you are not satisfied with the results, your ability to compile more effective training programs faster, and the new ease in which you can improve your clients diets… simply send me an email, return the package, and you’ll get your money back!
Did I mention you get to keep the CEUs! Yes, even if you return the program, if you take and pass the CEU requirements within the first 45 days, you’ll still receive your NCSA certificates even if you RETURN the program.
That may sound like a crazy guarantee on my end as Dr. Mike and I are exposing ourselves to be taken advantage of by some people. But we believe in the quality and effectiveness of this program. I also believe that people are honest and that while sure some may use this as an opportunity to take advantage of me and Dr. Mike, it is worth the risk on our behalf to make you, person we want to have as a lifetime customer, feel more secure and confident in your investment in the Peak Training & Diet Summit.
You may be expecting to pay $997 for a program as comprehensive as the Peak Diet & Training Summit… not even close. But before we get specifics, I want to share with you one more post that an attendee from the seminar posted on my Facebook wall about what he went through to attend the live seminar
Jon also didn’t mention that he registered for the event during the early bird special and paid and additional $299 registration fee. That is $1,387 in just travel, registration, and lost revenue from not working in order to attend the event. Even though, it seems like Jon would do it all again (see you next year at Peak Summit 2.0, Jon), I’m not going to ask you to pay that price, or anywhere near the price others would make you pay for this breath and quality of information (not that you could find this information anywhere). You’re not going to pay $1,387. And not $997 either.
Nope.
As part of our celebratory initial release of the Peak Diet and Training Summit, we have activated special pricing so that you can get your hands on this program at a fraction of what other people would try to charge you for this and we’ve put together an ez-pay plan so that you can spread the payments out over the next two month if you choose.
To claim you copy of the comprehensive Peak Training & Diet Summit program which includes:
Pay In Full – $497
- 11 presentations (15 total DVDs)
- 286 page Training manual & appendix (which includes the 650 exercise database, sample programs, and programming templates)
- 235 page Nutrition manual & appendix (including 37 recipes to use with clients, 21 ways to eat more vegetables special report for clients, and more)
- 2.0 NSCA continuing education credits
Just click the orange add to cart button below and enter your credit card information.
That’s it. We’ll ship out this monster fitness education package out to you right away and you’ll receive a special code via email to claim your CEUs – simple.
EZ 2-Pay Plan – 2 Payments of $250
- 11 presentations (15 total DVDs)
- 286 page Training manual & appendix (which includes the 650 exercise database, sample programs, and programming templates)
- 235 page Nutrition manual & appendix (including 37 recipes to use with clients, 21 ways to eat more vegetables special report for clients, and more)
- 2.0 NSCA continuing education credits
Just click the orange add to cart button below and enter your credit card information.
That’s it. We’ll ship out this monster fitness education package out to you right away and you’ll receive a special code via email to claim your CEUs – simple. You will be billed $250 today and then again in 30 days.
To your health,
P.S. If you have read this entire letter, then you are going to be excited about the all the ways that you can accelerate the results you are getting with your clients. But this is how fast you can start reaping the benefits from this program.
The day you get your big box in the mail, you can pull out the exercise database and cut the time it takes to write training programs for your clients that day in half! Then use a copy machine to run off copies of the “21 Ways to Eat More Vegetables” special report to give to all your clients that day.
With just these two things, without even watching the DVDs, you have cut your program design time in half and you have added value to your clients’ lives and helped them to improve their diets. Not bad, huh?
Click the order now button below and let’s get started!